How to Market Your Self-Published Children’s Books
One of the things that you’ll have to worry about after finishing and self-publishing your children’s book is how you are going to market it. Getting your children’s book out in front among the tens of thousands of other newly-published children’s books – most of them with traditional publisher support behind them – can be challenging but not impossible. In this article, we’ll be looking at a few ways that you can market your self-published children’s book and get some sales. For a more in-depth look, check out Reedsy’s article on the subject
Marketing to Libraries and Schools
Many children’s book sales come from libraries and schools. There is an industry catalog called Baker and Taylor that lists new books that schools and libraries might be interested in. This catalog is difficult to get into if you are a self-published author, and it is impossible to get into if you only have a digital version of your book. These industry catalogs only carry hardcover books most of the time. However, you can market to libraries and schools directly by sending out mailers yourself.
Marketing to Parents via the Internet
The fact is, children do not buy their books – parents do. That means that you can target websites where parents might visit in order to pitch them your book. An example of this might be a banner ad on a commonly used parenting site. You might also use Google AdWords to target specific keywords that parents might look for in Google. There are lots of ways on the web that you can market your book for not very much money. Advertising your book on reading related podcast the parents listen to can be done for nominal fee, you can often get people on social media to share your book after they read it if you ask them at the end and there are lots of other creative ideas as well.
Marketing Using Amazon
There are several ways that you can market your book using Amazon. The first thing you want to do is make sure that you choose the right category. If you can choose a category where there are not many books listed, and your book actually fits in that category, then you might be able to get some sales that way. You might also try to optimize for keywords that don’t have very many titles listed. Finally, list your book in the Kindle Select program and you can release it for five days every 90 at reduced price or free which will get some major advertising.
Marketing Using BookBub
BookBub is one of the most useful self-publishing tools out there, and they do accept children’s books of various categories. The thing to remember about this service is that you need to have some good reviews, a good cover and equality book. They do not accept most of the books that apply for advertising space, so you want to make sure that yours is one of the best. However, if you can get a deal with them, you are definitely going to see a huge boost in sales or downloads.