Are you a blogger or author? Answer this question quickly; how often do you re-read your work after writing? Surprisingly, writers spend so much time on their prose but only take a few minutes to read through it after they finish.

For those that do re-read their work, how many times do you miss a mistake, only to discover it sticking out like a sore thumb after you publish the content? There’s nothing more frustrating than seeing that error staring back at you.

Hiring a proofreader eliminates this problem and a whole heap of embarrassment.

What Is a Proofreader?

A proofreader offers a service to authors and writers. They read through your work, correcting the surface errors with grammar, spelling, and punctuation.

They’re different from editors who improve your work’s structure, flow, and readability. Let’s unpack nine reasons you need to hire a proofreading service for your content strategy.

#1 Writers Miss Mistakes

Writers are experts in writing, not reading. While they design content for the reader experience, they rarely take the time to read through their work properly. At best, they skim through their writing, looking for errors before handing it over to the client.

If you’re a writer, you know what we mean. If you’re honest, you know you need to put more effort into editing and to proofread your work. This flaw in your professional work often occurs because you have such a high workload, and you move on to the next project rather than waste time proofreading your content.

If you’re a blog owner or publisher, you know writers often produce content with mistakes. They might use grammar tools to check their work, but there’s a chance they miss something in the process. It’s just part of the game.

#2 Save Time and Money

Hiring a proofreader saves you time and money. If you’re a writer, a proofreader prevents you from handing over work with those small mistakes we covered in the previous point. Hiring a proofreader ensures that you don’t post flawed content if you’re a publisher or blogger.

A proofreader brings you a value-added service for your business. A proofreader ensures you don’t have to deal with the embarrassment of publishing error-ridden work to your blog or website.

#3 Spellcheck Is Not Infallible

Many writers rely on spellcheck and grammar tools to help them correct work before handing it over to clients. The problem is that even the best tools, including services like Grammarly, make mistakes. These AI-driven platforms can only identify some errors in documents.

For instance, if you accidentally add a number in a word, such as “p0hase,” Grammarly and your word processor won’t pick up this “0” mistake. Without proofreading your work, you won’t even know it’s there until your content partner brings it to your attention, much to your embarrassment.

#4 Impress Google and Rank Higher

With a proofreader reading over your content, you get flawless work published on your website or blog. Google uses bots to scan your posts when you upload them to your site. These bots help categorize, index, and rank your content.

If your post comes riddled with spelling and grammar errors, the search bots pick this up. Google will penalize your content for offering a poor user experience, pushing it down in SERPs. A proofreader catches these mistakes before you upload the content and ruin your ranking.

#5 Present a Professional Image

With a proofreader reviewing your work, you never have to worry about publishing sub-par content. Your blog or website presents a professional image to your audience. 

Many followers on your website will moan about your grammar and spelling if you publish work with errors. There’s nothing more embarrassing than having your readers point out the flaws in your content.

#6 Communicate Clearly

A proofreader identifies problems with grammar that ruin your sentence structure and flow. They’ll correct your work, helping you identify these problems before publishing it to your blog or website. 

You get a partner in your content strategy or writing career that allows you to add value to your reading experience and reputation.

#7 Learn from Your Mistakes

A proofreader identifies the problems with grammar, spelling, punctuation, and other surface errors in your content. When you get the results back from the proofreader, you get insights into the common mistakes you make in your work. 

This feedback lets you note where you make these mistakes, making you a better writer. Without the assistance of the proofreader, you might never know where you’re going wrong or if you’re going wrong.

#8 Grow Your Reputation and Business

A proofreader is a valuable asset in your content strategy. You get flawless work published on your blog or website with the right proofreader. If you consistently produce great content, you’ll get rave reviews from your clients. 

Good reviews mean a better reputation, track record, and more clients flowing to your business. So, ask yourself, can you really do without a professional proofreader reviewing your work?

#9 Avoid Embarrassment

Many authority sites and blogs don’t bother proofreading or editing blogs and articles before publishing them to their site. They expect you to hand over work worth publishing. If your content comes riddled with mistakes, the readers will likely pick it up and mention it in the comments.

If your content partner sees reader comments saying, “Hire a copy editor!” it will affect your relationship with them. They might not allow you to publish on their site in the future, running your backlinking strategy and your reputation.

Where Do I Find a Proofreading Service?

You can find proofreading services online. Don’t hire proofreaders from sites like Fiverr and Upwork; it’s a mistake you’ll live to regret. Sure, they might seem affordable, but you get what you pay for, and that’s poor-quality work.

It’s better to hire a proofreader from a reputable writing service with a good reputation and solid track record. Look through client reviews of the service and choose a proofreading service offering you the best balance of affordability and quality.